Thursday, December 5, 2013

More fun with search terms

Following from the previous post that looked at some Google search trends, we've continued our in-house conversations about big picture issues (like the end of capitalism).  This time we decided to look at Google search terms in the US, beginning an exploration into how big issues compare for attention among Americans.  Certainly nothing scientific here, yet, but the results of some quick questing.

To start, we compared search in the US for "China" and "flu."


Next, we added "sustainability" (no real impact):


Finally, we added the term "jobs"



Again, this doesn't show much at the moment, but I think we'll slowly get a handle on how different big picture issues or concerns, the kinds of issues that futurists and other big picture thinkers get paid to forecast, actually compare to one another in the search habits of Americans.

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